When potential customers are connecting with your brand for the first time, give them insight into who you are as a person and what values you stand for. This help build trust in the customers eyes.
By illustrating what you do, it helps communicate to customers the services that you provide and how it could add value into their lives.
When building loyalty and trust for your brand, people will resonate with not just the products or services, but the reason they were created in the first place.